Social Media & Web Analytics Course with Placement Assistance

  • 100% Job Guarantee Program
  •  Job Offer Letter From Reputed Company
  • Post Graduate Diploma From The State University Of New York
  • Pan India and International Placement Support
  • No Prior Coding Experience? No Problem!

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Eligibility

College Degree in STEM related fields – Science, Mathematics, Engineering, Software Technology and Business.

No programming knowledge needed. You will learn from scratch!

Who should sign up?

  • Aspiring Analytics Professionals
    Those aiming to build careers in domain-specific analytics .

  • Graduates seeking careers in analytics and forecasting
    Freshers from IT, business, economics, statistics, life sciences, engineering, or related fields looking to enter analytics roles in their chosen domain.

After Successfully completing the programme you should be able to

 Demonstrate Expertise Across Core Analytics Technologies
Master Machine Learning, Deep Learning, Cloud Platforms, Big Data, SQL & NoSQL, BI tools, and retail data management systems tailored for retail analytics.

Deliver High-Impact  Analytics Projects
Work on projects involving demand forecasting, inventory optimization, pricing strategy analytics, recommendation systems, customer segmentation, and sales performance analysis.

Synopsis of Social Media & Web Analytics Course

This program is designed for graduates and professionals eager to leverage Social Media & Web Analytics and earn a valuable PG Diploma from a leading U.S. university. The blended curriculum brings together the best of multiple courses, delivering in-depth knowledge without compromising content quality or quantity.

Participants will experience rigorous, multi-platform training that includes live virtual classes, pre-recorded lectures, interactive chat support, expert mentoring, domain-specific projects (end-to-end capstone and mini projects in marketing analytics), pre-assessments, post-assessments, quizzes, and more.

The program is ideal for both fresh graduates and working professionals seeking to accelerate their careers in  data analysis, campaign optimization, customer insights, and ROI-driven decision-making through the power of analytics.

Curriculum of Social Media & Web Analytics Course

Chart Your Career with Industry Specific blended Core Modules Designed for Expanding Job Roles

Introduction to Social Media & Web Analytics

  • Understanding digital analytics fundamentals.

  • Key metrics: impressions, reach, engagement, CTR, conversion rates.

Web Traffic & User Behavior Analysis

  • Using tools like Google Analytics, Matomo, or Adobe Analytics.

  • Analyzing session data, bounce rates, and navigation paths.

Social Media Data Collection & Integration

  • Extracting data from Facebook, Instagram, X (Twitter), LinkedIn, YouTube APIs.

  • Combining web and social media datasets for unified insights.

Content Performance & Sentiment Analysis

  • Evaluating the effectiveness of posts, ads, and campaigns.

  • Using NLP to analyze audience sentiment and brand perception.

Audience Segmentation & Targeting

  • Identifying audience demographics, interests, and behaviors.

  • Creating customer personas for precise marketing strategies.

Capstone Project & Career Preparation

  • End-to-end business analytics project

  • Real-world case studies with domain context

  • Resume building, mock interviews

  • Analytics roles & career path support

Industry Projects in collaboration with DERIVE

DERIVE provide customised and innovative solutions for the clients. The organisation is keen to support and encourage upcoming data professionals and they believe that the need for skilled data scientists in only going grow in the coming years. Fuzen IT in collaboration with DERIVE offers hands-on Internships to students where they can work on real world problems and solve real-world challenges.

Programming Languages & Tools Covered

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FAQs

The duration varies based on the learning pace, but typically, the program can be completed within a structured timeframe.

Not necessarily. Many of our beginner-level courses are designed for freshers and non-IT students. However, for advanced programs like AI and Cybersecurity, a basic understanding of programming is helpful

Yes. All enrolled students receive lifetime access to course materials, resources, and updates even after completing the course.

You can reach out through our contact page, WhatsApp support, or visit our nearest branch for one-on-one guidance.