Search Engine Marketing (SEM) and Social Media Optimization (SMO) to effectively grow brand visibility, generate leads, and convert traffic into revenue. Learn how to smartly use paid advertising platforms like Google Ads (PPC) to maximize ROI, and harness the power of social media platforms to build brand engagement, trust, and a loyal customer base. Whether you’re promoting products, services, or personal branding, this course helps you strategically advertise, analyze, and grow online presence across digital channels.
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E learning Hours
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At FUZEN IT, we equip you with in-demand skills in Search Engine Marketing (SEM) and Social Media Optimization (SMO) to effectively grow brand visibility, generate leads, and convert traffic into revenue. Learn how to smartly use paid advertising platforms like Google Ads (PPC) to maximize ROI, and harness the power of social media platforms to build brand engagement, trust, and a loyal customer base. Whether you’re promoting products, services, or personal branding, this course helps you strategically advertise, analyze, and grow online presence across digital channels.
Introduction to SEM & SMO
What is SEM and SMO?
Benefits & Industry Use Cases
Overview of Google Ads & Major Social Platforms
Google Ads & PPC Fundamentals
Campaign Types (Search, Display, Shopping, Video)
Keyword Planning & Match Types
Ad Copywriting & Extensions
Campaign Setup & Optimization
Setting Up Google Ads Campaigns
Budgeting, Bidding Strategies
Quality Score & Landing Page Optimization
Social Media Marketing Strategy
Understanding Facebook, Instagram, LinkedIn, Twitter Ads
Audience Targeting & Retargeting
Post Boosting & Engagement Tactics
Content Planning & Engagement
Designing Creatives & Captions for SMO
Social Media Calendar
Organic Growth vs. Paid Reach
Analytics & Performance Tracking
Google Ads & Meta Ads Reports
UTM Parameters & Conversion Tracking
ROI Measurement & A/B Testing
The duration varies based on the learning pace, but typically, the program can be completed within a structured timeframe.
Not necessarily. Many of our beginner-level courses are designed for freshers and non-IT students. However, for advanced programs like AI and Cybersecurity, a basic understanding of programming is helpful
Yes. All enrolled students receive lifetime access to course materials, resources, and updates even after completing the course.
You can reach out through our contact page, WhatsApp support, or visit our nearest branch for one-on-one guidance.
Fuzen It Solutions is a global AI-first EdTech and technology solutions company leading the way in education and workforce transformation.
To deliver future-ready IT programs that align with industry demand and learner aspirations. FUZEN IT is committed to expanding access, improving outcomes,
and continuously evolving our courses to help students achieve growth, confidence, and success in the digital and AI world.
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