SEM/SMO

  • Placement Guidance
  • Industry-led curriculum
  • Hands-on real-time projects
  • Globally recognized certification from FUZEN IT

Search Engine Marketing (SEM) and Social Media Optimization (SMO) to effectively grow brand visibility, generate leads, and convert traffic into revenue. Learn how to smartly use paid advertising platforms like Google Ads (PPC) to maximize ROI, and harness the power of social media platforms to build brand engagement, trust, and a loyal customer base. Whether you’re promoting products, services, or personal branding, this course helps you strategically advertise, analyze, and grow online presence across digital channels.

540+

Project Hours

290

Contact Hours

600

E learning Hours

10 + 1

Tools/Languages

Build Scalable & High-Performance Applications

SEM/SMO at Fuzen IT

At FUZEN IT, we equip you with in-demand skills in Search Engine Marketing (SEM) and Social Media Optimization (SMO) to effectively grow brand visibility, generate leads, and convert traffic into revenue. Learn how to smartly use paid advertising platforms like Google Ads (PPC) to maximize ROI, and harness the power of social media platforms to build brand engagement, trust, and a loyal customer base. Whether you’re promoting products, services, or personal branding, this course helps you strategically advertise, analyze, and grow online presence across digital channels.

SEM/SMO Course Highlights

SEM/SMO Course Roadmap and Curriculum

Introduction to SEM & SMO

  • What is SEM and SMO?

  • Benefits & Industry Use Cases

  • Overview of Google Ads & Major Social Platforms

Google Ads & PPC Fundamentals

  • Campaign Types (Search, Display, Shopping, Video)

  • Keyword Planning & Match Types

  • Ad Copywriting & Extensions

Campaign Setup & Optimization

  • Setting Up Google Ads Campaigns

  • Budgeting, Bidding Strategies

  • Quality Score & Landing Page Optimization

Social Media Marketing Strategy

  • Understanding Facebook, Instagram, LinkedIn, Twitter Ads

  • Audience Targeting & Retargeting

  • Post Boosting & Engagement Tactics

Content Planning & Engagement

  • Designing Creatives & Captions for SMO

  • Social Media Calendar

  • Organic Growth vs. Paid Reach

Analytics & Performance Tracking

  • Google Ads & Meta Ads Reports

  • UTM Parameters & Conversion Tracking

  • ROI Measurement & A/B Testing

Technologies covered in this course

Some of Our Success Stories

FAQ's

The duration varies based on the learning pace, but typically, the program can be completed within a structured timeframe.

Not necessarily. Many of our beginner-level courses are designed for freshers and non-IT students. However, for advanced programs like AI and Cybersecurity, a basic understanding of programming is helpful

Yes. All enrolled students receive lifetime access to course materials, resources, and updates even after completing the course.

You can reach out through our contact page, WhatsApp support, or visit our nearest branch for one-on-one guidance.