College Degree in STEM related fields – Science, Mathematics, Engineering, Software Technology and Business.
No programming knowledge needed. You will learn from scratch!
Aspiring Analytics Professionals
Those aiming to build careers in domain-specific analytics .
Graduates seeking careers in analytics and forecasting
Freshers from IT, business, economics, statistics, life sciences, engineering, or related fields looking to enter analytics roles in their chosen domain.
Demonstrate Expertise Across Core Analytics Technologies
Master Machine Learning, Deep Learning, Cloud Platforms, Big Data, SQL & NoSQL, BI tools, and Customer Data Platforms (CDPs) tailored for customer analytics.
Deliver High-Impact Customer Analytics Projects
Work on projects involving customer segmentation, churn prediction, lifetime value estimation, recommendation systems, sentiment analysis, and campaign performance optimization.
This program is designed for graduates and professionals eager to leverage Customer Analytics expertise and earn a valuable PG Diploma from a leading U.S. university. The blended curriculum brings together the best of multiple courses, delivering in-depth knowledge without compromising content quality or quantity.
Participants will experience rigorous, multi-platform training that includes live virtual classes, pre-recorded lectures, interactive chat support, expert mentoring, domain-specific projects (end-to-end capstone and mini projects in marketing analytics), pre-assessments, post-assessments, quizzes, and more.
The program is ideal for both fresh graduates and working professionals seeking to accelerate their careers in marketing data analysis, campaign optimization, customer insights, and ROI-driven decision-making through the power of analytics.
Role of customer analytics in business strategy
Understanding customer journeys and touchpoints
Key metrics: CAC, CLV, churn rate, NPS, engagement score
Introduction to customer data sources: CRM, web analytics, social media, surveys
Basics of Python, SQL & NoSQL for customer data
Collecting and unifying customer data from multiple channels
Data cleaning, transformation, and enrichment
CDP and CRM data integration
Handling unstructured data (reviews, chat logs, social posts)
Privacy compliance: GDPR, CCPA, and ethical analytics
RFM analysis and behavioral segmentation
Clustering methods (K-means, hierarchical, DBSCAN)
Predictive modeling for targeted marketing
Personalization engines and recommendation systems
Cross-sell and upsell opportunity analysis
Churn prediction models
Customer lifetime value (CLV) modeling
Propensity modeling for conversion likelihood
Demand forecasting for customer needs
Campaign response prediction
Power BI/Tableau dashboards for marketing KPIs
Funnel analysis and attribution modeling
A/B testing and uplift modeling
Social media sentiment analysis dashboards
Real-time customer engagement monitoring
End-to-end business analytics project
Real-world case studies with domain context
Resume building, mock interviews
Analytics roles & career path support
DERIVE provide customised and innovative solutions for the clients. The organisation is keen to support and encourage upcoming data professionals and they believe that the need for skilled data scientists in only going grow in the coming years. Fuzen IT in collaboration with DERIVE offers hands-on Internships to students where they can work on real world problems and solve real-world challenges.
The duration varies based on the learning pace, but typically, the program can be completed within a structured timeframe.
Not necessarily. Many of our beginner-level courses are designed for freshers and non-IT students. However, for advanced programs like AI and Cybersecurity, a basic understanding of programming is helpful
Yes. All enrolled students receive lifetime access to course materials, resources, and updates even after completing the course.
You can reach out through our contact page, WhatsApp support, or visit our nearest branch for one-on-one guidance.
Fuzen It Solutions is a global AI-first EdTech and technology solutions company leading the way in education and workforce transformation.
To deliver future-ready IT programs that align with industry demand and learner aspirations. FUZEN IT is committed to expanding access, improving outcomes,
and continuously evolving our courses to help students achieve growth, confidence, and success in the digital and AI world.
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