Customer Analytics Course with Placement Assistance

  • 100% Job Guarantee Program
  •  Job Offer Letter From Reputed Company
  • Post Graduate Diploma From The State University Of New York
  • Pan India and International Placement Support
  • No Prior Coding Experience? No Problem!

data science & AI course reviews - 360digitmg

663 Reviews

data science & Ai course reviews - 360digitmg

3472 Learners

Eligibility

College Degree in STEM related fields – Science, Mathematics, Engineering, Software Technology and Business.

No programming knowledge needed. You will learn from scratch!

Who should sign up?

  • Aspiring Analytics Professionals
    Those aiming to build careers in domain-specific analytics .

  • Graduates seeking careers in analytics and forecasting
    Freshers from IT, business, economics, statistics, life sciences, engineering, or related fields looking to enter analytics roles in their chosen domain.

After Successfully completing the programme you should be able to

Demonstrate Expertise Across Core Analytics Technologies
Master Machine Learning, Deep Learning, Cloud Platforms, Big Data, SQL & NoSQL, BI tools, and Customer Data Platforms (CDPs) tailored for customer analytics.

Deliver High-Impact Customer Analytics Projects
Work on projects involving customer segmentation, churn prediction, lifetime value estimation, recommendation systems, sentiment analysis, and campaign performance optimization.

Synopsis of Customer Analytics Course

This program is designed for graduates and professionals eager to leverage Customer Analytics expertise and earn a valuable PG Diploma from a leading U.S. university. The blended curriculum brings together the best of multiple courses, delivering in-depth knowledge without compromising content quality or quantity.

Participants will experience rigorous, multi-platform training that includes live virtual classes, pre-recorded lectures, interactive chat support, expert mentoring, domain-specific projects (end-to-end capstone and mini projects in marketing analytics), pre-assessments, post-assessments, quizzes, and more.

The program is ideal for both fresh graduates and working professionals seeking to accelerate their careers in marketing data analysis, campaign optimization, customer insights, and ROI-driven decision-making through the power of analytics.

Curriculum of Customer Analytics Course

Chart Your Career with Industry Specific blended Core Modules Designed for Expanding Job Roles

Foundations of Customer Analytics

  • Role of customer analytics in business strategy

  • Understanding customer journeys and touchpoints

  • Key metrics: CAC, CLV, churn rate, NPS, engagement score

  • Introduction to customer data sources: CRM, web analytics, social media, surveys

  • Basics of Python, SQL & NoSQL for customer data

Customer Data Management & Integration

  • Collecting and unifying customer data from multiple channels

  • Data cleaning, transformation, and enrichment

  • CDP and CRM data integration

  • Handling unstructured data (reviews, chat logs, social posts)

  • Privacy compliance: GDPR, CCPA, and ethical analytics

Segmentation, Targeting & Personalization

  • RFM analysis and behavioral segmentation

  • Clustering methods (K-means, hierarchical, DBSCAN)

  • Predictive modeling for targeted marketing

  • Personalization engines and recommendation systems

  • Cross-sell and upsell opportunity analysis

Predictive Customer Analytics

  • Churn prediction models

  • Customer lifetime value (CLV) modeling

  • Propensity modeling for conversion likelihood

  • Demand forecasting for customer needs

  • Campaign response prediction

Visualization, BI & Campaign Performance

  • Power BI/Tableau dashboards for marketing KPIs

  • Funnel analysis and attribution modeling

  • A/B testing and uplift modeling

  • Social media sentiment analysis dashboards

  • Real-time customer engagement monitoring

Capstone Project & Career Preparation

  • End-to-end business analytics project

  • Real-world case studies with domain context

  • Resume building, mock interviews

  • Analytics roles & career path support

Industry Projects in collaboration with DERIVE

DERIVE provide customised and innovative solutions for the clients. The organisation is keen to support and encourage upcoming data professionals and they believe that the need for skilled data scientists in only going grow in the coming years. Fuzen IT in collaboration with DERIVE offers hands-on Internships to students where they can work on real world problems and solve real-world challenges.

Programming Languages & Tools Covered

Our Alumni Work At

FAQs

The duration varies based on the learning pace, but typically, the program can be completed within a structured timeframe.

Not necessarily. Many of our beginner-level courses are designed for freshers and non-IT students. However, for advanced programs like AI and Cybersecurity, a basic understanding of programming is helpful

Yes. All enrolled students receive lifetime access to course materials, resources, and updates even after completing the course.

You can reach out through our contact page, WhatsApp support, or visit our nearest branch for one-on-one guidance.